Project Proposal for Financing a Franchise Acquisition

Executive Summary This project proposal is presented to source for financing of opening of a Papa John’s franchise. The proposal includes a critical analysis of all the estimated costs, scheduling and justification. These costs are matched against the forecasted revenues from the projects over a five years period.Advertising We will write a custom proposal sample on Project Proposal for Financing a Franchise Acquisition specifically for you for only $16.05 $11/page Learn More The completion of acquisition of Papa John’s franchise will grant the franchisee the exclusive rights to operate the business of making and distributing pizzas under the Papa John’s franchise. The acquisition of this franchise will see the operations begin in less than a month. This is because the Papa John has an offer of up to $50,000.00 worth of free equipment upon acquisition of the franchise rights and signing of the agreement. The rest of the major costs w ill be leasing of a building which is readily available. Other operational costs are incurred once the business in running and these can be met by the working capital float. The process of acquiring the franchise rights will take up to a maximum of two weeks and operations can begin in a month’s time once the funds are availed and the materials and equipment are in the premises. The expected revenue of this business is $600,000.00 in the first year in the most optimistic scenario, $500,000.00 in the most probable scenario, and $400,000.00 in the most pessimistic scenario. The revenues are expected to grow at a rate of 10% per year for at least the next ten years. The fixed costs are predicted to be about $600,000.00 in the first year and then dropping to $200,000 per year for the next foreseeable future. The other variable costs are estimated to be about $100,000.00 per year afterwards. Having all this information, the proposal, therefore, seeks financing for the establishmen t of the restaurant franchise. Introduction This proposal is submitted with the intention of sourcing for the financing of the acquisition of Papa John’s franchise. Papa John’s Pizza is a restaurant that has been in the business of making and distributing pizzas for the last two and half decades. Making pizza from better ingredients has been Papa John’s commitment since the first day of the opening of the first restaurant.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This has resulted in one of the best quality pizzas in the world. The brand has consequently grown to be the favorite among many consumers. As such, Papa John is seeking to expand the brand presence to possibly all the countries of the world. This franchise is intended to be opened in a small town of Glenwood springs, Colorado. Currently, the town has no pizza outlet yet residents are great consumers of pizzas. The completion of this franchise acquisition will see the franchise acquiring the first mover advantage and take an estimated 90% of the pizza consumers in the city. This will go a long way in establishing a strong goodwill in among the town residents. Customer Deliverables Papa John’s pizza has a quality proposition to the customer: â€Å"making quality pizza using better ingredients.† This dedication to the quality of the product ensures that customers are attracted to the products of the company and subsequently, customer loyalty is gained. The customers can also expect a twenty four hour home delivery service. The customer is always the major focus in any profit making business. This is because the customer consumes the products and without the customer, no company would exist. This realization of the importance of customers has compelled Papa John to have a mission that is customer focused. The consumption of the pizzas from the restaurant will not only benefit the business owner but will also contribute to the social welfare of the Glenwood springs community. This is because the franchise has a â€Å"5% profit apportionment to the society† policy. This will, therefore, ensure that good external relations are created and maintained between the company and the community around it. Project Objective statement The main objective of this project is to open a Papa John’s franchise restaurant in Glenwood town, Colorado. This is aimed at capturing the consumer market in the town while delivering superior quality pizzas. The franchise will also offer employment opportunities for around one hundred people once it is fully operational. Since this will be the first pizza delivering restaurant in town, the revenues are estimated with a high degree of accuracy. A recent market study indicates that an opening of a pizza restaurant in the town would certainly be a viable business venture with a success degree of 95%. The financing of this project would therefore ensure that the opportunity available in the market is exploited.Advertising We will write a custom proposal sample on Project Proposal for Financing a Franchise Acquisition specifically for you for only $16.05 $11/page Learn More Franchise success criteria Papa John’s franchise restaurant, being a private profit motivated business will have its success measured on a number of scales. The most important success scale is having a positive Net Present Value after the first five years upon which the project financing is sought. Net Present value is a finance appraisal technique that discounts the future cash flows of a project (Don, Richard, Steve, John, 2002). If the Net Present value is more than zero, the project is acceptable and its chances of success are higher than when it has been below zero. The other success measure used to appraise the project is the projected revenues. The project needs to operate at leas t under the most probable scenario so as to ensure that the profits earned offset the costs incurred and having residual funds as profits. This is highly achieved by ensuring that operational measures put in place are adhered to as well as ensuring rigorous marketing activities. The other success criteria used is the controllability of costs. The costs to be incurred by the project ought to be estimated with a high degree of accuracy. This will ensure that the chances of contingent expenses are reduced. Costs play a major role in appraising the success of the project since the profits margins can be estimated with a high degree of certainty. As such, the estimated costs will offer insightful information about the success possibility of the business. The final success criteria used is the adaptability to the environment. A business usually operates under two environments: internal and external. The internal environment includes all the factors that contribute to the organization†™s service delivery. They include resources, both tangible and intangible, processes, structure and the organizational culture. The internal environment is important in formulating business strategy since it consists of factors that are controllable by the management. The external environment consists of those remote factors which are outside the control of the company.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As such, the company must ensure it crafts its strategy that will ensure that it fits within the external environment (Geoff, 1996). Papa John’s restaurant will, therefore, be regarded successful in this regard if manages to take advantage of the opportunities presented while avoiding the threats that the environment presents. Capital cost Estimates The capital expenses for this project involves leasing building, equipments and other assets such as motor vehicles. The following table gives the breakdown of the fixed costs for the five years: Period lease equipment Motor vehicles Franchise fees totals year 1 300,000 100,000 150,000 50,000 600,000 year 2 100,000 50,000 25,000 25,000 200,000 year 3 100,000 50,000 25,000 25,000 200,000 year 4 100,000 50,000 25,000 25,000 200,000 year 5 100,000 50,000 25,000 25,000 200,000 Cost estimation techniques The cost estimation technique used in this project is the Method of Moments. This is a project costs estimation techn ique that expresses the different costs associated with the various cost items (Quentin Joel, 2010). The advantage of this method of estimation is that the total project costs are assumed to follow a normal distribution based on central limit theorem. The method is helpful in deriving the contingency from the normal distribution. This can be helpful in tracking the areas where costs were over incurred or under incurred (Quentin Joel, 2010). This is useful in the future funding of the projects. Using this cost estimation the following table analyses the different cost items as a percentage of the total costs. Fixed Costs percentage costs Lease 700000 26% Equipment 300000 11% Motor vehicles 250000 9% Others 150000 6% variable costs salaries 150000 6% costs of goods sold 1000000 37% Administration expenses 150000 6% total costs 2700000 100% Cost Analysis The above projects costs have been divided into two different classifications: fixed and varia ble costs. The fixed costs consist of lease, equipment, motor vehicle and contingent. The allocation of a total of $700,000 on lease for the five years comes from the need for premises that will not only host the restaurant but also the offices. The amount allocated for lease is 26% of the total project costs. This is a desirable fraction of the total costs since building of a new plant or purchasing a building would push the costs high. The lease requirements state that the first year the amount needed will be $300,000 which will fall to $ 100,000.00 per year for the next five years. Equipment takes up 11% of the total costs of the project. This is due to the various purchases of the new equipment for the restaurant in addition to the $ 50,000.00 worth of equipment given for free by the franchisor upon signing the agreement. The equipment costs are justifiable since the company recovers the full amount spent on capital expenses through the capital tax allowances while submitting th e income tax. Motor vehicles will be used as the premium means of transport for both the raw materials and the products. The initial costs will, therefore, be $150,000.00 and then drop to $25,000.00 per year for the next four years. An analysis of the variable costs indicates that the project’s variable costs majorly consist of salaries, cost of goods sold, and administrative expenses. These expenses are, therefore, justifiable since they are pegged on the projected output for the five years. The largest percentages of costs come from the cost of goods sold. This comes from the purchases and the support activities that bring the product to a consumable state. Cost Assumptions Cost assumption is an important aspect of any cost estimation report. It helps understand the rationale under which the costs were arrived at. Cost estimation also gives a clear interpretation of how the costs were arrived at during the preparation of the projects costs (Nicholas Herman, 2008). There ar e different cost assumptions that exist for different cost scenarios. The most common cost assumptions are that the costs always follow a linear format. This is an assumption that seeks to streamline the change in the costs over the different periods under which the project is to be appraised. In the Papa John’s restaurant franchise financing proposal, there are several cost assumptions that have led to the nature of cost estimates. The first assumption is that the costs will follow a linear distribution over the five years provided. This assumption typically means that over the next five years the costs are expected to remain unchanged. This assumption, however, has several limitations including the fact that in real practice, costs cannot be the same over different periods. This is because of the different market conditions that require firms to spend on the unseen up-comings. This weakness is, however, catered for by the provision of the contingency costs which come under others. The next cost assumption is that the fixed costs will remain the same for the different cost items over the five years. This assumption helps in having a consistent cash flow that can easily be appraised. This assumption is, therefore, a desirable assumption since it helps in having visual appraisal of the projects without having the need of doing extensive detailed report. There is an assumption that the salaries will remain constant over the next five years. This assumption, therefore, means that the employees will either receive constant pay for the five year period without the possibility of salaries additions or the work force may be reduced as the business gets less labor-intensive thus reducing the number of workers and increasing their pay. Project Appraisal Project appraisal is a financial activity that is carried to evaluate the feasibility of an intended project (Linn, 1981). The most common methods of project appraisals are the discounted cash flows methods which include the Net Present value (NPV), the IRR, and the profitability index. The method used in this case in the Net Present Value. This method is used in all three possible scenarios: the optimistic, the most probable and the pessimistic. Net present value (the most optimistic) Papa John Restaurant PERIOD CASH FLOW Investment cash outflow Revenues net cash flows Pvif 12% PV 0 400,000 -400,000 1 -400,000 1 460,000 600,000 140,000 0.8929 125,006 2 460,000 660,000 200,000 0.7972 159,440 3 460,000 726,000 266,000 0.7118 189,339 4 460,000 798,600 338,600 0.6355 215,180 5 460,000 878,460 418,460 0.5674 237,434 TOTAL 0 2,700,000 NPV 526,399 Here the Net present value of the project is positive and therefore the project acceptable. Net Present Value (most probable scenario) Papa John Restaurant PERIOD CASH FLOW Investment cash outflow Revenues net cash flows Pvif 12% PV 0 400,000 -400,000 1 -400,000 1 460,000 500,00 0 40,000 0.8929 35,716 2 460,000 550,000 90,000 0.7972 71,748 3 460,000 605,000 145,000 0.7118 103,211 4 460,000 665,500 205,500 0.6355 130,595 5 460,000 732,050 272,050 0.5674 154,361 TOTAL 0 2,700,000 NPV 95,631 The most probable scenario results in a positive NPV as well. This is, however, less than that of the most optimistic scenario. Net Present Value (the pessimistic scenario) Papa John Restaurant PERIOD CASH FLOW Investment cash outflow Revenues net cash flows Pvif 12% PV 0 400,000 -400,000 1 -400,000 1 460,000 400,000 -60,000 0.8929 -53,574 2 460,000 440,000 -20,000 0.7972 -15,944 3 460,000 484,000 24,000 0.7118 17,083 4 460,000 532,400 72,400 0.6355 46,010 5 460,000 585,640 125,640 0.5674 71,288 TOTAL 0 2,700,000 NPV -335,136 The scenario above shows the expected outcome if the franchise fails in the market. This shows a negative net present value of $ -335,136.00. This scenario shows that if t he expected revenues turn out as indicated, the project is not feasible. However, the project has a positive NPV from the most probable scenario and should, therefore, be considered for acceptance. In appraising the above project, the cost of capital is set at 12%. This is because it is the required rate of return that money lenders are willing to earn as return to their cash lent out or invested. This discounting rate has been used in all possible scenarios. Project Schedule The project is divided into two stages: the pre-take off stake and the business stage. The first stage indicates the resources and inputs needed to ensure that the restaurant starts up while the second stage shows the timelines set for the restaurant to become fully operational. WBS Code Milestone Start Date Finish Date 1.1.5 sourcing of financing 01/24/2012 02/06/2012 1.2.5 Application of franchise agreement 02/06/2012 02/08/2012 1.2.2.1.6 Business License application 02/08/2012 02/10/2012 1.2.2.2.4 Purchase of equipment 02/14/2012 02/18/2012 1.3.1.14 installation and testing 02/19/2012 02/19/2012 1.3.2.4 Employees recruitment 02/25/2012 02/29/2012 1.3.3.4 start of operations 03/01/2012 03/03/2012 References Don, D., Richard, I., Steve, H., John, H. (2002). Capital Budgeting: Financial Appraisal of Investment Projects. Cambridge: Cambridge University Press. Geoff, R. (1996). Programme Management Demystified: Managing Multiple Projects Successfully. London: E FN Spon. Linn, C. S. (1981). The Implementation of Project Management: The Professional’s Handbook. Los Angeles: Addison-Wesley. Nicholas, J. M., Herman, S. (2008). Project Management for Business, Engineering, and Technology Principles and Practice. Amsterdam: Elseivier Butterworth-Heinemann. Quentin, W. F., Joel, H. K. (2010). Earned Value Project Management. London: Project Management Insitute. This proposal on Project Proposal for Financing a Franchise Acquisition was written and submitted by user Barbara Abbott to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Debates Over Slavery essays

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Causes of American Revolution

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Tomorrow When the War Began Essay Example for Free

Tomorrow When the War Began Essay GamesEntertainmentLifestyleLog in Username Password Forgot your password? Stay logged in Or Connect Sign up Tomorrow When the War Began Wiki On the Wiki Wiki Activity Random page New Photos Community Contribute Share WatchlistRandom pageRecent changes Robyn Mathers Edit Comments0 42PAGES ON THIS WIKI Robyn Mathers Gender: Female Age: 17? at time of death Martial Status: Single Religious Beliefs: Christianity Status: Dead Added by Rachelrose411 Robyn is a religious girl with integrity. She died to save her friends near the end of the third book in the series. Robyn Mathers was a girl who was very true to her religious beliefs and was moral and kind. She followed rules and was well behaved. She did not want to kill anybody in the war but after a while accepted that it was the only way to survive, showing her bravery. Near the end of the third book, (The Third Day, The Frost), Major Harvey catches his prisoners (Ellie, Robyn, Fiona, Lee, Kevin and Homer) trying to run away from his prison. He holds a gun to Robyns head and tells the others to get down or he will shoot her. However, Robyn is holding a grenade under her shirt and blows herself and Major Harvey up to save her friends. Add category Showing 0 most recent 0 comments Anonymous User Log in? Advertisement See all photos See all photos ;gt; Recent Wiki Activity Kevin Holmes edited by Rachelrose411 6 days ago Corrie McKenzie edited by Rachelrose411 6 days ago Ellie Linton edited by A Wikia contributor Robyn Mathers edited by Rachelrose411 See more ;gt; Around Wikias networkRandom Wiki AboutCommunity CentralCareersAdvertiseAPIContact WikiaTerms of UsePrivacy Policy Content is available under CC-BY-SA. Did you miss our recent webinar on main pages? Watch a recording of it now. Movie TrailersFall TV [emailprotected]

Inclusive Infinity and Radical Particularity: Hartshorne, Hegel and Nis

Inclusive Infinity and Radical Particularity: Hartshorne, Hegel and Nishida ABSTRACT: God, or in Nishida’s case Buddha-nature, is frequently conceptualized as relating to the world by including it within the Infinite. Particular elements within the world are not seen as existing in absolute differentiation or total negation from Spirit, God, or Absolute Non-Being. The Many are not excluded but are, on the contrary, included within the One. The logic by which the One includes the Many is a logic of manifold unity, or, as Hegel quite confidently puts it, true infinity as opposed to spurious infinity. I will argue that such a logic of inclusive infinity is operative in Hartshorne, Hegel and Nishida. Each uses different terminology and writes with different systemic emphases, but as applied to God or the Ultimate, the function and consequences of the logic of inclusivity are strikingly similar for all three philosophers. Although infinite inclusivity provides a way of unifying the chaotic diversity of existence into a rational totality, there are central questions that have remained unanswered in the three metaphysicians. Primary among them is the question that sums up within itself many of the others: the problem of radical particularity. The particular elements of the world which are claimed to be included within the parameters of the Ultimate are just that: particular fragments of reality. I argue that their particular nature makes it impossible for the Infinite to incorporate them within its purview without raising serious difficulties. God, or in Nishida's case Buddha-nature, is frequently conceptualized as relating to the world by including it within the Infinite. Particular elements within the world are not seen as ex... ...oblem of including evil but of including within God's essence contradictory experiences such as joy and sorrow, pain and pleasure at the same time. Is it really possible that the Ultimate fully experience each element it contains even when there are a myriad number of elements of the opposite type? Yet the problem of radical particularity is even deeper. It is not just a matter of including evil, nor of including contradictory experiences, but of including any finite experience within the Ultimate. The Infinite cannot become finite because finite things are finite. I will concede that there may be a metaphysical solution to the problem of radical particularity that may have eluded the present analysis. I have not proven that inclusive Infinity is impossible, merely that there is a significant problem with its conceptualization that has not been adequately addressed.

Differnent types of document creating software Essay

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Namesake: Nikolai Gogol and Gogol S Circumstance Essay

The Namesake has a connection to belonging as if deals with the disconnection of the Ganguli’s. The theme of alienation and the search for belonging between the two cultures is represented through the shifts between the two countries; where Ashoke and Ashima move to America growing their children up in an American society but teaching them Bengali traditions. Lahiri uses techniques such as symbols to illustrate the sense of belonging and not belonging. Throughout the novel, the composer of the namesake illustrates an aspect of belonging through the technique symbolism. Lahiri uses the motif of cooking and the symbol of the namesake, to create the sense of belonging and not belonging. Names are closely linked to identity and can help or hinder a sense of belonging. However in Gogol’s circumstance he struggles to fit in both the America society and his Bengali home as he feels his name does not belong in either culture. On page 100 we see Gogol’s frustration with his name, â€Å"the only person who didn’t take Gogol seriously, the only person who tormented him.. was Gogol.. † Here the author has demonstrated to the reader that nobody else judges him for his name, yet he feels that he does not belong. This reflects Gogol’s insecurity with his name making him feel out of place in both cultures. Resulting to him changing his name in order to belong in his American society rather than his home culture. The ongoing contrast between the two cultures, connect to a sense of belonging. As it shows the differences between where Gogol and Ashima feel comfortable to where they belong. Ashima never feels like she totally belongs in America and on page 1 she wants to prepare an Indian traditional meal with American ingredients which is unsuccessful. But by the end on page 274 she is cooking her last feast which she has become renowned for. Lahiri presents the symbol of food as Ashima’s bicultural belgonging. `Where as Gogol feels as if he doesn’t belong with his Indian culture and their eating ways. On page 133 Gogol Is having dinner with Maxine’s family and he is comparing her family ways to his, the Bengali feasts to Lydia and Gerald’s eating habits. Which represents where he is most comfortable with and that is in the American ways. In conclusion Lahiri uses the technique of symbols and motifs to interpret the different aspects of belonging, and the search for the belonging between two countries.

Vibram Five-Fingers Barefoot Shoes Review

Vibram Five-Fingers Barefoot Shoes Review The Vibram FiveFingers shoes take on a tricky challenge. Body mechanics can get quite complicated. Especially when it all starts with your feet. The Vibram FiveFingers shoes are a minimalist or barefoot shoe that improves your body mechanics by letting your foot work the way it should and not the way it does in a shoe. The result is a great ergonomic advantage with improved balance, agility and grip. They may look funky but they are awesome. Why Is it Different? The Vibram FiveFingers are a barefoot shoe. That is they try to mimic going barefoot while providing the protection of a shoe sole. They differ from other barefoot or minimalist shoes by giving you individual toe pockets. So you not only have a thin, responsive sole that lets you feel the ground beneath you, but you also have the use of your toes. That may not seem like much, but youd be amazed at how much your pinkie toe can do if you let it. There is a larger debate going on on whether shoes are ergonomic or healthy. There is a lot of evidence to support both sides. But Ive seen what this argument can do to your pinkie toe. Dont take it out on the pinkie toe. The problem with most shoes is that they push your outer toes in. So your pinkie toe is almost never used. It may be small but it can do a lot. The Vibram FiveFingers not only let you use your pinkie toe, but they kind of force you to. By spreading out your toes, the Vibram FiveFingers give you greater control at your base. This translates to better balance, agility and body control. It can also lead to improved posture and less hip, back and shoulder pain if you suffer from those. TO make things even better the Vibram FiveFingers are topped (or bottomed) with the legendary Vibram rubber sole perfected for rock climbing and other such activities. This means the shoes fit your foot like a second skin and have an incredible grip. It is almost like having gecko feet. Does it Deliver? These shoes deliver everything they promise. It takes very little time to get used to wearing them. And once you start you might find it hard to stop. Your body mechanics will improve. And with that so may your health and confidence. Not bad for a pair of shoes. Beneficiaries The Vibram FiveFingers shoes can benefit anyone who has learned to walk upright on two feet. Others who can benefit from this ergonomic shoe are: Runners/WalkersSwimmersFishermen/womenAcrobatsHomo Sapiens Summary The Vibram FiveFingers shoes are ingenious, well built and a phenomenal personal ergonomic enhancement. They improve your body mechanics at the starting point, your feet. And everything benefits because of that. Balance, agility and body control are all enhanced. Your hips and spine have better alignment and your heel strike (a major cause of back pain) is better. The Vibram sole on the FiveFingers is incredibly responsive and provides an unbelievable sure-footedness. The Vibram FiveFingers are available with as an open top slip on, an open top with straps, a mesh top with straps and a neoprene (wetsuit material) with straps giving you an option for almost any activity. No snow skiing model yet. Getting into them the first few times is a little difficult, but you quickly learn. Keep in mind that the Vibram FiveFingers do not offer much protection on the top. The sole is tough and as puncture resistant as any sole. But there is not much on the top the protect your foot. But it is more than actually walking barefoot.

Advertising and Promotion Strategies for Small and Medium Enterprises Assignment

Advertising and Promotion Strategies for Small and Medium Enterprises - Assignment Example From this paper it is clear that European definition tells small and medium-sized enterprises (SMEs) employ lesser than 250 persons. That enterprise must have an annual turnover not more than 50 million euro. The annual balance sheet must not be more than 43 million euro. Size can be slightly differs in terms of numbers of employee in different countries. In case of Germany Small and medium enterprises can have maximum up to 255 numbers of employees. In the case of Belgium that number differs. It is 100 employees can have maximum. In India a small enterprise is an enterprise where the lowest level of investment in plant and machinery must be more than Rs. 25 lakh but must not greater than Rs. 5 crore. In India a medium enterprise must have an investment more than 5 crore and less than 10 crore. This study declares that the SMEs in Poland contributes almost 50% of their GDP. In the year 2011 small companies 7.7%, and medium companies 10.4%. SME’s contribution to polish national GDP is very much competitive with large scale industry. In UK there are almost 4.8m SMEs. This SME’s are generating 60 per cent of the total employment. This sector is contributing 50 per cent of total GDP. This sector is contributing same as UK i.e. 50% of the total German GDP. The contribution of SME’s in French GDP is almost 44%. It is a sector which contributes large portion of every country GDP. Advertising is a form of marketing communication used to persuade, encourage and manipulate a bunch of listeners, viewers or readers sometimes or a specific group to take some purchase related or continue to take up some activities. Advertising can be defined as paid, one-way marketing information persuading from an identified sponsor distributed through different channels of mass communication to promote goods, services or ideas.

Fashion Promotion - Dior Essay Example | Topics and Well Written Essays - 3500 words

Fashion Promotion - Dior - Essay Example The paper "Fashion Promotion" analyzes the channels and ways that brands, such as Dior, use in their promotion. The existing communication channels used by Dior have been thoroughly studied and also additional recommendation to improve the existing channels and introduce newer ways has also been included in the study. It was found that Dior is very restrictive in selecting its communication channels, so as to maintain the luxurious brand image of the company. Conservative communication channels are utilised by all the luxury product companies, but Dior could utilise a few other channels too to increase its brand recognition without hampering its highly sophisticated and luxurious brand image. Dior is a luxury retail brand based in France. The company is named after the founder of the company Christian Dior. Dior mainly deals in clothing, accessories, perfumes, beauty products and also timepieces. Nowadays, women buy perfume according their personality, so Christian Dior also makes pe rfumes to suit the different personality traits of women around the world. The company mainly targets a niche customer group, such as people from the wealthy class and also the high income groups. Since the global recession or economic depression does not really affect the purchasing power of luxury consumers, so Dior has not felt the sharp punch of economic slowdown. The strategy of the company is to focus on their product range and infuse creativity and innovation, for offering luxury goods to the customers. The brand generates about 13 percent of its revenue from Perfume and cosmetic segment, as stated in figure 1. In this study we would be focusing on the perfumes segment of Christian Dior. Figure 1 Source: (Christian Dior Group, 2012). Dior Story As we already know Dior is named after the famous fashion designer, Christian Dior, who introduced a new trend of fashion in Europe. He focused on the curvy shape of a female figure and designed his dresses accordingly. Christian Dior had worked under several famous fashion designers and in famous fashion houses before floating his own fashion house. Dior started as a fashion house which focused mainly on clothing for women and also men. The new fashion trend was a major hit in Europe and women in Europe liked and accepted the new trend with open arms. The company then launched its first fragrance under its subsidiary company Parfums Dior in the year 1947. It was named as Miss Dior, after the name of Christian Dior’s sister Catherine. Christian Dior passed away in 1957, but the brand name Dior has become famous around the world. Dior has become a synonym for luxury, elegance, beauty, fashion, and beautiful fragrance. It is one of the oldest perfume houses in the world and has about 135 fragrance base. Dior perfumes are made using these fragrance bases. Christian Dior’s revenue tripled since 1998. The company was bought by Louis Vuitton Moet Hennessy (LVMH) Group in the year 1987. Since then the LVMH group